WHEN Peter Jukes let it be known last year that he was writing a book called The Fall of the House of Murdoch, a senior Sun editor emailed him to say: "Is this a joke?" But with Rebekah Brooks and Andy Coulson both now facing charges over phone-hacking, and Rupert Murdoch slowly stepping back from his British newspaper holdings, it looks like a prescient title. The old adage – "Never pick a fight with someone who buys ink by the barrel" – no longer fits. Much ink has been expended on the Australia media baron, from Michael Wolff's acidic biography to Tom Watson's plodding account of the phone-hacking scandal. The Fall of the House of Murdoch is refreshing as it examines the ideas that have driven the modern western world to its current crisis.